What paid social campaigns are
Paid social means ads you buy inside Meta (Facebook and Instagram) and LinkedIn. Unlike search ads, they do not wait for someone to type a query. You choose an audience, and the platform shows your ad to people in it while they scroll.
That makes the work different. You are interrupting someone, so the creative and the first line of copy carry most of the load. Audience choices decide who sees it. A lead form inside the platform, or a landing page on your site, decides how easy it is to respond.
Managing paid social covers all of that inside Meta Ads Manager or LinkedIn Campaign Manager, in accounts you own, along with the tracking that tells the platforms which responses count.
Getting lead form data to the right person
Native lead forms on Meta and LinkedIn are easy to submit, but the data lands inside the platform. If nobody pulls it out, it sits there.
Part of paid social setup is connecting those forms to where your team works. Common routes include the CRM integrations that HubSpot, Salesforce and Pipedrive offer for Meta and LinkedIn lead forms, a connector tool that sends each submission to your CRM or a shared inbox, or a manual CSV download as a fallback.
The provider should test the connection with a real submission and check it again now and then, because integrations break when passwords or page permissions change. What happens after the lead reaches you, and how fast your team follows up, is up to you; see lead tracking and follow-up.
Tell the provider about regulated offers
Some offers carry extra rules on paid social. If your ads touch housing, employment, credit or other financial products, Meta requires a special ad category, which restricts targeting by age, gender and ZIP code and changes how lookalikes work. Ads about social issues, elections or politics have their own authorization process.
Mention it in your quote request if any of this might apply: staffing and recruiting, lending or financing, property management, insurance and similar fields. The provider can then plan audiences and copy within the rules from the start.
Whether an offer falls in a category, and what your ads may say, is your decision to make with your own counsel. The provider sets up the campaign to match.
Questions about paid social campaigns
Who owns the Facebook Page and ad account?
Your business should. The Page, Instagram account, ad account, pixel and customer lists belong in a Meta business portfolio owned by you, with the provider added as a partner. LinkedIn works the same way: your Company Page and Campaign Manager account, with the provider added as a user.
Can you produce the ad creative?
That depends on the service partner and the scope you agree. Some produce images, short video and copy; some adapt material you supply; some write briefs for your designer. Mention in your quote request what material you already have, and the partner will say how they would handle it.
How do lead form submissions reach my CRM?
Usually through an integration. HubSpot, Salesforce and Pipedrive offer connections for Meta and LinkedIn lead forms, and connector tools can send submissions to a CRM or shared inbox. A CSV download from the platform is the fallback. The connection should be tested with a real submission after setup.
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Paid search
Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.